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"The intelligent painter reasons that it would be a good thing for their work to look as fresh in the future as when they first laid down the brush from finishing it. The thought of our work being lost to the elements, or battered by time, turned to dust by mold, moisture, and neglect, is at best depressing, at worst, revolting. We want to leave our marks, and we want them to last. We spend a considerable amount of time studying, designing, developing, and practicing to make substrates indestructible, our paint long-lasting, cracks being the bane of a beautiful surface."